Combining Ecommerce and Retail to Increase Customer Purchases

Many retailers have embraced e-commerce website design and ecommerce internet marketing strategies to reach out to customers in the digital sphere as well as in store. Others, on the other hand, are not yet on board with the online retailing explosion, and are missing out on ample opportunities to drive profits and increase market share. Rather than remaining hesitant or waiting to take a big plunge into e-commerce website design, consider transitioning slowly to allow time to for adjustments and best practices to manifest.

Joining On and Offline

Many retailers have realized it is smarter to embrace e-commerce web design rather than fight the trend and miss out growth potential. Consumer behaviors and patterns have changed in light of the online retailing boom, with more shoppers inclined to compare prices online after finding an item in a physical store. Some will even come into a store, try on clothes and then seek out a lower price for the item online. One way to combine the advertising efforts of a retail store and the ecommerce internet marketing strategies for an online store are to merge the two tactics into one complementary process.

Many retailers are maintaining bricks-and-mortars while also promoting specials on their ecommerce platforms. In doing so, stores can transform physical outlets into extensions of online operations to prevent customers from trying on and buying somewhere else. Rather, a shopper can browse, research and order an item from an e-commerce web design and then pick up the purchase in store to save money on shipping.

In doing so, the shopper has the advantage and convenience of purchasing whenever, wherever, without paying shipping costs. Likewise, the shopper can also make a quick return or exchange in-store from an online purchase, also avoiding shipping costs or prolonged processing. The retailer can benefit by getting the shopper into the store to pick up the item which may lead to more purchases.  Online orders for in-store pickups are often larger transactions than typical in-purchase stores because customers have time to browse options from the comfort of their homes with no rush. The convenience aspect drives success for in-store and online transactions, helping customers stay loyal to a brand.

When first launching an e-commerce website design to attract shoppers, consider creating coupon codes or other promotions. eCommerce Internet Marketing strategies have more options for retailers including the use of social media and promo codes to connect online purchases with in-store activities.

Would you like to increase the amount that your company purchases? Have you considered adding an eCommerce component to your website? If so, we are here to help. Contact Claiborne at cyarbrough@paveya.com. We are here to help your business grow!

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

Paveya’s Team is In Place for Relay for Life

Each year, cancer claims the life of someone we know.  In an effort to find a cure to this horrible disease, the American Cancer Society’s Relay for Life brings communities together to raise money and awareness for finding a cure.  

At Paveya, we are proud, once again,to participate in the 2013 Outer Banks Relay for Life.  To raise money, we are asking clients and area businesses to sponsor at least one of the 101 laps we set as our goal to complete.  

In return for their participation, we will feature the businesses as a Relay for Life sponsor on our newly designed website with links back to their websites.  Additionally, our team members will wear the business’ logos when walking or running their sponsored laps. 

Locally set for May 18-19, 2013 at First Flight High School in Kitty Hawk, Relay for Life is a long standing campaign that is held in communities throughout the country.  Team members take turns walking or running laps around tracks or paths at local schools or parks for up to 24 hours.  The goal is to have someone on the track throughout the entire event.  Not only does it raise money and awareness about the need to find a cure for cancer, but Relay for Life allow friends and loved ones the opportunity to honor those who have battled cancer or are currently fighting it.

As a part of a locally owned and operated business that serves the Outer Banks, the staff at Paveya strongly believes in the importance of giving back to the community.  Brett McIntyre, Creative Director at Paveya, says “as a company, we not only do our part to give monetarily, we understand the need to participate in important events such as Relay for Life and look forward to this event every year.”

Because we believe in the importance of helping causes that directly benefit the community, we focus on three main areas of need:  health, fighting hunger, and education.  We contribute through monetary and by participating in community programs that have the most impact on our chosen areas of concentrations. 

Paveya is VBL Technology’s online marketing arm and works with businesses in the Outer Banks and surrounding areas to develop and execute their online marketing presence as well as their efforts to increase business.  Specializing in vacation rental SEO, Real Estate Internet Marketing and other professions that require a strong online presence, Paveya has a team of professionals who produces top quality effective websites and successful marketing campaigns to drive users to those sites.

For more information on how to sponsor our team, please contact Claiborne Yarbrough, Business Development Manager at cyarbrough@paveya.com or (252) 491-8350.  

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

CPAs Need Successful Website Design and Online Marketing as Tax Time Approaches

Perception is reality.  In today’s world, people first go to the internet when searching for a product or service.  Because of this, websites are the first impression and introduction that prospects and customers have with businesses.  That is why it is imperative to work with a marketing company that not only understands the importance of having effective websites but knows how to put a strong marketing plan in place to promote the sites and drive internet users to them through search engine optimization (SEO).

First of all, search engine optimization (SEO) is the process of improving the volume of traffic a website receives by using proven techniques to reach a higher ranking with major search engines when certain keywords and phrases are typed into a search field.  Paveya’s staff is very knowledgeable with SEO marketing and works hard to provide their clients with a complete internet marketing plan that improves their rankings in order to drive people to their websites and, ultimately, through their doors.

For CPAs, internet marketing is an art in and of itself.  The key is to achieve a high ranking in organic searches with the major search engines of which the majority of internet users search on Google.  Paveya’s experts not only know how to design Websitesfor Accountants that are professional, informative and engaging, but they also understand how small business SEO works in order to achieve high rankings with searches and drive more potential clients to the sites.

Every small business owner puts everything into making the business succeed.  As a small business itself, Paveya understands what goes into making one succeed. Because of this, Paveya offers asmall business web design and development package for $999 for one year.  The package includes the building of effective websites as well as integrated social media, hosting of the site, technical support and more.  

SmallBusiness SEO is the difference between a company that gets by and one that truly succeeds and prospers.  Paveya understands this philosophy and knows how to accomplish these goals.  In the professional sector of business, websites for accountants are a valuable tool for marketing and, when designed and marketed correctly can successfully set the business apart from the competition. 

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

How to Become Google Certified

Understanding real estate SEO means doing everything that you can to gain an advantage over the competition. Real estate web design is an increasing popular industry, and real estate SEO is becoming more important as a result. With just a few steps you can improve your real estate web design knowledge by becoming Google certified.

Google certification is a diploma, of sorts, and the test covers several areas, including Google AdWords and Google Analytics. Passing these tests will help you improve your real estate web design and increase your real estate SEO skills. It will give your real estate SEO skills and real estate web design credibility a boost and should be considered by anyone in the real estate web design or real estate SEO business.

The Google Analytics Individual Qualification (GAIQ) test is one example of how you can improve your real estate SEO skills, and how daunting of a task it can be. This test allows up to 90 minutes for the test taker to finish, and the positive about Google Certification tests is they are multiple choice questions and intended to be open-book. That doesn’t mean you should jump into the test unprepared. There are 70 quests in this particular test, so you only have a little over a minute to complete each question. You will need a score of 80% or above to pass. That means you’ll need to get at least 56 questions correct. Also keep in mind that the test costs $50 to take, each time. So working to pass it the first time is vital to your real estate SEO and your pocketbook. 

Google offers several “courses” to help prepare for the test, and improve overall real estate web design knowledge. Most real estate web design experts will know some basics, but Google’s tests are fairly in-depth. You can prepare for the GAIQ test by browsing through Google’s Google Analytics IQ Lessons, which are 21 different presentations. Plan on spending a little over 2 hours of your time going through all of the presentations. To prepare for the AdWords test, be sure to visit Google’s AdWords Learning Centre. There are several options based on your learning preferences so research for the AdWords test should be easier for most.

Because the tests are intended to be open book, you should have all the sites and information that you might need handy. Make sure to answer questions easiest for you first. Remember what you have learned from your real estate SEO skills, and what you learned from preparing.

If you are struggling trying to find time to invest in improving your real estate web design skills or your real estate SEO understanding, Paveya can help! We are a full service web design and web development company with the time and knowledge to help improve your realtor SEO. Contact us today and let us know how we can help your business grow online. 

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com