Inbound Marketing for Retail

Content in inbound marketing for retail includes social media posts, blog articles, and how-to videos about your products. Relevant, reliable web content and a consistent online presence will drive more traffic to your website because people are searching the internet for your products—everyday!

According to Mashable.com, consumers spend between $1,200 and $1,300 annually for online shopping. Inbound marketing for retail can be cost effective and increase your company’s revenue without being time consuming.

Social Media

Social media is an effective form of communication for retailers. According to Mashable and Booz & Company, online sales that are from social media networks will grow 93 percent annually in a four year period, starting from 2012. Inbound marketing for retail includes Facebook posts about your industry, Instagram pictures of the latest trends, product release tweets on Twitter, blog posts within your website, pins on Pinterest, and YouTube videos on how to use your products. By actively engaging customers in social media, companies can develop relationships with their customers; find out their opinions on your products; and share informative content with them.

An important advantage of social media within inbound marketing for retail is that your fans will share your content, and that means more people will see your products and develop an interest in your brand. Customer reviews and referrals are important for your retail company, and brand recommendations can produce new clients. Through customer reviews and referrals, you can learn about your customers and what they are interested in.

Blogging

Blogs are another essential component of inbound marketing for retail. Your retail company should create informative content through blogs to help answer your customer’s questions. The key to inbound marketing for retail is to allow customers to find you through quality content. Your company might write blogs about the unique features of your products, industry-related news, and trends in your industry. On your retail blog, you can announce new specials and sales offers. Share relevant content through text, pictures, and videos. Your blog must be a good representation of your retail company and your industry.

Website and E-Commerce

Company websites are important components of inbound marketing for retail. Your clients should visit your website and know that they will have a good experience as they learn more about your company and your products.

Inbound marketing for retail includes e-commerce on your company’s website. Customers can shop on the website and buy products directly through the Internet. According to Mashable, from 2011 to 2016, 15 percent more people will shop online. That means 192 million people in the United States will shop online. Having informative and easy-to-use websites are essential to success.

A retail store’s website should have more than just product information. It should have shopping carts, such as X-Cart, as well as payment gateways, and catalog packages. Paveya can help your company create an effective and personalized e-commerce website. We also provide a variety of web design and e-commerce services such as search engine optimization and mobile marketing. Your retail website will be customized for your audience and your needs. 

Paveya is your full-service inbound marketing agency. Our team of professionals is ready to help you with your inbound marketing for retail strategies, including website design, e-commerce development, SEO , and social media, as you expand your business and engage with your customers.

Call Paveya at 855-372-8392 to receive help with your inbound marketing for retail strategies.

We look forward to helping our customers CREATE leads, CONNECT with customers, and GROW their business.

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

Paveya’s Team is In Place for Relay for Life

Each year, cancer claims the life of someone we know.  In an effort to find a cure to this horrible disease, the American Cancer Society’s Relay for Life brings communities together to raise money and awareness for finding a cure.  

At Paveya, we are proud, once again,to participate in the 2013 Outer Banks Relay for Life.  To raise money, we are asking clients and area businesses to sponsor at least one of the 101 laps we set as our goal to complete.  

In return for their participation, we will feature the businesses as a Relay for Life sponsor on our newly designed website with links back to their websites.  Additionally, our team members will wear the business’ logos when walking or running their sponsored laps. 

Locally set for May 18-19, 2013 at First Flight High School in Kitty Hawk, Relay for Life is a long standing campaign that is held in communities throughout the country.  Team members take turns walking or running laps around tracks or paths at local schools or parks for up to 24 hours.  The goal is to have someone on the track throughout the entire event.  Not only does it raise money and awareness about the need to find a cure for cancer, but Relay for Life allow friends and loved ones the opportunity to honor those who have battled cancer or are currently fighting it.

As a part of a locally owned and operated business that serves the Outer Banks, the staff at Paveya strongly believes in the importance of giving back to the community.  Brett McIntyre, Creative Director at Paveya, says “as a company, we not only do our part to give monetarily, we understand the need to participate in important events such as Relay for Life and look forward to this event every year.”

Because we believe in the importance of helping causes that directly benefit the community, we focus on three main areas of need:  health, fighting hunger, and education.  We contribute through monetary and by participating in community programs that have the most impact on our chosen areas of concentrations. 

Paveya is VBL Technology’s online marketing arm and works with businesses in the Outer Banks and surrounding areas to develop and execute their online marketing presence as well as their efforts to increase business.  Specializing in vacation rental SEO, Real Estate Internet Marketing and other professions that require a strong online presence, Paveya has a team of professionals who produces top quality effective websites and successful marketing campaigns to drive users to those sites.

For more information on how to sponsor our team, please contact Claiborne Yarbrough, Business Development Manager at cyarbrough@paveya.com or (252) 491-8350.  

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

Why Using Your Own Content is Important for Real Estate SEO

As the real estate SEO business becomes more competitive, any advantage you can gain over your competition is important. Paying close attention to changes in how Google finds your websites will help your overall real estate internet marketing plan top the competition. Google is consistently altering its algorithms to punish sites with bad content, like copyright violators.

Your real estate internet marketing plan and real estate SEO can improve if you make sure to use original content. Recently Google has updated its Panda and Penguin algorithm tools to punish websites that use copyrighted content. In terms of Real Estate SEO, there are a few steps you can take to ensure your real estate internet marketing plan isn’t damaged by these changes.

Make sure that pictures or videos that you post on your websites are original, and not lifted from another website. If your real estate SEO image and video strategyis similar to how you pin on Pinterest, you have a problem. In the Real Estate Internet Marketing business, going out to homes and taking your own pictures and videos may take effort on your part, but Google will reward you for it. It is vital for real estate SEO that you don’t lift pictures from other websites, like Zillow, when you can easily create your own content.If you are using original content, it would also be beneficial to your overall real estate internet marketing plan to make sure others aren’t stealing your content. 

Another important real estate SEO strategy is to protect your copyrights. According to Hubspot, Google receives and processes over 4.3 million copyright removal notices per month. If you are using someone else’s content, in a blog, for example, the best course of action for your real estate internet marketing plan is to give proper attribution to the source. In other words, if you take something, let your website visitors know where you got the information. If not, Google’s algorithms will pick up on it and punish your real estate SEO accordingly.

Taking simple steps like using your own content will give your real estate internet marketing plan a major advantage over your competition. Real estate SEO changes happen frequently and Paveya is always ready to help you if you are unable to keep up. Contact Paveya anytime and talk to one of our professionals about your real estate internet marketing needs.

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com

   

Meet Web Design Specialist Paveya

When it comes to helping real estate agents find the best possible web design for real estate, Paveya is no stranger to what web design for real estate internet marketing should look like. That may be because for the last 10 years Paveya has been doing real estate internet marketing and web design for real estate companies across the region and with some great results. From developing a creative and individual web design for real estate to implementing a real estate internet marketing solution that spans web and social media to managing an entire real estate internet marketing campaign, when it comes to web design for real estate internet marketing that keeps hitting a home run for the real estate industry Paveya knows the score.

Web Design for Real Estate Today 

When Élan Vacations, a local business that specializes in vacation home rentals, needed a new web design for real estate internet marketing they wanted someone local. They knew that the Outer Banks Region is a unique place and felt they wanted someone who had local insight but a global reach. They talked to Paveya and decided it was just the company they needed.

They quickly found out that Paveya could supply not only web design for real estate that suited their business, but also help with the real estate internet marketing to help Élan reach out to find new customers. With the real estate slump beginning to recover and many families looking to find vacation solutions closer to home, they needed a company that could deliver the whole package of web design for real estate along with some smart real estate internet marketing to help them capitalize on the changing marketplace.

Even more than a traditional web design for real estate, a vacation rental website must be constantly updating to reflect new rentals, changing promotions and marketing the region as well as their business. Élan knew they would need a company that not only could deliver web design for real estate properties they rented but also deliver the real estate internet marketing tools to spread the word across the net. They were pleased to discover that Paveya could do this and more.

Beyond Basic Real Estate Internet Marketing

Paveya showed Elan how developing and designing a web design for real estate business needs is just the beginning for any business that needs the web, particularly a business like Elan Vacations. Web design for real estate internet marketing and Social media campaigns that hook into their overall marketing plans looked great.Real estate internet marketing that identifies and reaches their target audience and using their web design for real estate conversations with that audience to ensure success at engaging them were just some of the key real estate internet marketing strategies.

From incorporating new tools like QR Codes to implementing SEO to increase visibility in web design for real estate searches, Paveya loves to show their clients how to make the most of the real estate internet marketing web for their business. Most successful real estate companies are just too busy taking care of business to think about how their web design for real estate can help grow their real estate internet marketing. Like Élan Vacations, there are many real estate based businesses that understand how much the business of using real estate internet marketing for marketing yourself has changed. But they also don’t have the time to think beyond the web design for real estate growth to try true real estate internet marketing.

Web Design for Real Estate for Tomorrow’s Market

Paveya believes that the real estate market is poised for recovery and being ready for that new and changing market with the latest web design for real estate and innovative real estate internet marketing will be vital for any successful real estate based business. Part of that growth will come from using the tools the internet has given this industry to reach out in more ways than ever to potential clients. Whether it is web design for real estate concepts that reaches its target or finding the interactive tools for real estate internet marketing that connect the dots, Paveya knows that when it comes to the world of real estate the only thing that ever stays the same is the need for change.

Find out how your real estate based business can benefit from working with a web development and internet marketing company that truly understands what makes your industry unique and vibrant. Contact Paveya and start planning your next web design for real estate internet marketing today.

For more Contact:

Paveya

8452 Caratoke Hwy, Suite 702

Powells Point, NC 27966

855-372-8392

http://www.paveya.com/

info@paveya.com