Wednesday, 26 September 2012

Why Using Your Own Content is Important for Real Estate SEO



As the real estate SEO business becomes more competitive, any advantage you can gain over your competition is important. Paying close attention to changes in how Google finds your websites will help your overall real estate internet marketing plan top the competition. Google is consistently altering its algorithms to punish sites with bad content, like copyright violators.

Your real estate internet marketing plan and real estate SEO can improve if you make sure to use original content. Recently Google has updated its Panda and Penguin algorithm tools to punish websites that use copyrighted content. In terms of Real Estate SEO, there are a few steps you can take to ensure your real estate internet marketing plan isn’t damaged by these changes.

Make sure that pictures or videos that you post on your websites are original, and not lifted from another website. If your real estate SEO image and video strategyis similar to how you pin on Pinterest, you have a problem. In the Real Estate Internet Marketing business, going out to homes and taking your own pictures and videos may take effort on your part, but Google will reward you for it. It is vital for real estate SEO that you don’t lift pictures from other websites, like Zillow, when you can easily create your own content.If you are using original content, it would also be beneficial to your overall real estate internet marketing plan to make sure others aren’t stealing your content. 

Another important real estate SEO strategy is to protect your copyrights. According to Hubspot, Google receives and processes over 4.3 million copyright removal notices per month. If you are using someone else’s content, in a blog, for example, the best course of action for your real estate internet marketing plan is to give proper attribution to the source. In other words, if you take something, let your website visitors know where you got the information. If not, Google’s algorithms will pick up on it and punish your real estate SEO accordingly.

Taking simple steps like using your own content will give your real estate internet marketing plan a major advantage over your competition. Real estate SEO changes happen frequently and Paveya is always ready to help you if you are unable to keep up. Contact Paveya anytime and talk to one of our professionals about your real estate internet marketing needs.


For more Contact:

Paveya
8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
855-372-8392
http://www.paveya.com/
info@paveya.com