Short answer: Yes, yes it is. Very important.
If you want the longer answer, you must first ask yourself
this: When you’re on Facebook and you see one of your favorite companies or
brand names, do you “like” them? According to new research by a company called Syncapse, this kind of activity on the
popular social network Facebook actually has a cash value. Every time you click
“like” or when you friend a business, your actions benefit the company—so much
so that they assigned it a pretty high cash value. Who knew that a simple
action on Facebook—one that takes usersmere seconds— could be worth so much to
a company? According to Syncapse’sresearch, every time you “like” or “friend” a
brand or business, your clickable actions are worth approximately $174.17 to
that company! This number is on the rise, showing a 28% increase since 2010.
To determine the cash “value” that Syncapse assigned to
consumers’ social network activity took into account factors such as product
spending, loyalty, propensity to recommend, media value acquisition cost and
brand affinity. It’s important to note that when it comes to your“potential”
consumers, there are over 900 million active Facebook users who are using the
social network a total of 700 million minutes per day according
to Statistic Brain.
Still think that marketing with Facebook isn’t worth your
company time?
The study by Syncapse focused on 2,000 Facebook users who
had liked a brand. The study found that these Facebook “fans” spent more money
on the brands that they “liked,” and spent over $116 more per year than
non-fans did. Within the brand’s sector they spent 43% more, despite not having
a higher income than non-fans. Facebook fans are also 18% more satisfied with
their brands than those who weren’t fans, and they are 11% more likely to
continue purchasing the brand than non-fans.
Thankfully, lot of marketing with Facebook can be free or at
a low cost to your business. It all depends on the amount of time and effort
you want to put into your strategy. While you can pay for Facebook
advertisements, it is possible to reap the benefits by implementing a few
Facebook best practices yourself.
What are the steps to utilizing Facebook to
gain and encourage fans?
Steps:
1. Build
your Facebook page. A strong presence is
crucial. Create an identity and voice for your business and remember to strive
for continuity.
2. Connect
with potential customers – First define your ideal buyer and analyze how they
use their own Facebook. Connect with potential fans by mimicking their
behaviors.
3. Engage
with your audience – You will want to start meaningful conversations with your
fans. Don’t talk solely about your business and listen more than you talk. If a
customer suggests an improvement or comments, thank them and let them know they
are heard. They, and other fans, will see this and appreciate your willingness
to improve and reach out.
4. Influence
and expand your reach – A great way to expand your reach when marketing with
Facebook is to see your fans as promoters. When they share or “like” your
activity, it will be posted in their newsfeed, therefore being seen by a whole
new set of potential customers. Happy customer=promoter.
A cool way to think about this is to consider your Facebook fans
as evangelists. They are the ones who are more likely to purchase your brand and
they are much more likely to talk about, promote and support your brand. Your
company’s focus when marketing with Facebook should be to engage and interact
as much as possible with the fans of your business.
For more Contact:
Paveya
8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
855-372-8392
http://www.paveya.com/
info@paveya.com
