In the current advertising climate, online
marketing is at the forefront of any marketing strategy. For business owners, the process of laying
out their online marketing plans gets confusing and sometimes ends up in a big
mess of too much information.Inbound marketing is the essence of any and all
online marketing plan.Defined, inbound marketing is essentially about
attracting prospective customers to your website and, ultimately, your
business.To better accomplish this goal, following are five tips for successful
inbound marketing strategies:
1.
Understand the Inbound
Marketing Cycle.Business owners and Internet marketers must understand the
inbound marketing cycle.Internet users realize that they have a need or an
issue at which point they begin a search to find a solution.From there, they
look at their prospects then make decisions as to which websites they choose to
visit.
2.
Content is Key.Inbound
marketing is all about creating content that is directed to potential buyers
and viewers.Not only should content be interesting and entertaining, it has to
be engaging.Whether through blogs, landing pages, whitepapers, social media
posts or other online marketing tactics, content is key.It has to be
purpose-driven and grab the users within the first 10-15 seconds of landing at
your site.One important piece of advice from Seth Godin, best-selling author
and founder of Squidoo, is that “it is more important to do something worth
tweeting about rather than getting your next tweet out.” The same applies to any form of content
marketing.
3.
Be Customer Focused. At HubSpot’s
Inbound Conference 2013 in August, inbound marketing experts stressed the
importance of being customer focused.With that in mind, they suggest that it is
important to be authentic and, in addition to knowing your customers, let them
know you.Content gives you the ability to help them solve their problems and
provide the information they seek.If you truly know your customers, you know
what they want and why they want it.That is half the battle!
4.
Pass the Blink Test.In the
inbound marketing world, this test basically suggests that within the first 3-5
seconds of seeing a website, users decide whether they will stay or go.If you
are old enough, you remember The Clash’s 1981 hit “Should I Stay or Should I Go
Now.”When you think about the “blink test,” that song starts to play in the
back of your mind.To pass the blink test, your site must engage viewers of your
site by grabbing their attention and getting them to stay there and seek out
more information from your site—all within a few seconds.In an article earlier
this year, HubSpot
suggests that frequently visited sites load quickly, be easy to read and
entertaining all while being easy to navigate so that you lead them where they
want to go (and you want them to go).
5.
All Inbound Marketing Plans
have the Same Goal.Whether you are going the route of SEO (organic searches) or
PPC (paid ads on search results), the goal is the same—direct users to your
site.Inbound marketing is defined by where the information flows—how you get
the information to flow there is up to you.Ideally, using both is the best way
to increase the probability of your site being visited.But if you choose to use
only SEO, it goes back to content.
Inbound Marketing is Almost a Science
In the past when all marketers and business
owners had to do was place ads in the newspapers and commercials on radio and
television, it was basically the equivalent of throwing a ton of sand on sticky
paper and hoping that most of the sand stuck to the paper.Today, with the
accountability of the Internet, inbound marketing is almost a science.It takes
a lot of careful thought and preparation along with execution and
follow-through to deliver a successful plan which means more viewers and
ultimately buyers.
Need help getting started with inbound
marketing? Contact the experts at Paveya.We look forward
to helping our customers CREATE leads, CONNECT with customers, and GROW their
business.
For more Contact:
Paveya
8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
855-372-8392
http://www.paveya.com/
info@paveya.com
