A couple weeks ago I looked up from my ancient flip phone and
realized that I was surrounded by people who were tapping away on their smart
phones, accessing the internet, playing games, using apps and basically, doing
much cooler things than my flip phone could ever dream of. It was, at best, a
paper weight. And so, I bought a smart phone and a whole new world opened up to
me. Virtually everything that can be done on the internet can be done via your
phone now. I learned quickly that falling behind in this mobile world is a huge
mistake. However, like me, you can also catch up to everyone else. You simply
have to tweak your marketing strategies to include mobile marketing. It may
sound like hard work but there are mobile marketing agencies out there that can
work with you to develop a plan for your business. Here are some tips to get
you started:
1. Define
your goals. What do you want to accomplish with your mobile marketing campaign?
Do you want to promote brand awareness and collect information about your
customers or do you want to do only the bare minimum and create a
mobile-friendly website? Clearly defining your objectives and budget will help
mobile marketing agencies better customize a solution for you.
2. Decide
what tactics you are going to use. It really depends on what type of business
you have and what goals you are trying to accomplish. If you want to promote
your brand, contests and sweepstakes work quite well. If you want to encourage
conversations with your customers, try engaging them with polls, trivia,
surveys and more. Talk with a mobile marketing agency to hone in on your
objectives and strategy.
3. Since
data is the new currency in today’s business world, mobile marketing tactics
are a great tool in receiving useful information about your customers. However, you must follow the accepted privacy
practices. Have you ever had your phone bombarded by junk mail? And then, desperate to de-clutter, you
frantically had to find the “unsubscribe” button on all of the unwanted email?
Those “opt-in” and “opt-out” options must be available to your viewers. If you
talk to mobile marketing agencies, they’ll assist you with
this process.
4. Keep
up to date with the latest marketing trends. The internet is constantly
changing and with many of us glued to our phones 24/7, most people are highly
aware of what’s hip and what’s not when
it comes to technology. Do not be left behind. Mobile marketing agencies can
lend some advice on this subject as well—it’s their job to stay ahead of the
curve.
5. Know
the importance of customer loyalty. When people are happy with your business,
they will be more likely to share with their peers. Offer freebies that they’ll
actually enjoy and give them incentives to stay subscribed to your business.
Ask yourself, what can you give your customers that they will actually want or
need?
In this highly mobile, technologically advanced world, it is
crucial for businesses to keep up with the Joneses. As a matter of fact, be the
Joneses. Stay on top of how technology is changing. Don’t fall behind like I
did with that dinosaur of a phone. Get your brand out there by contacting Mobile Marketing Agencies
and coming up with a customized solution for your business today. Mobile
marketing strategies will do wonders for your business— your competition should
be wondering how to keep up with you!
For more Contact:
Paveya
8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
855-372-8392
http://www.paveya.com/
info@paveya.com
