Joining On and Offline
Many retailers have
realized it is smarter to embrace e-commerce web design rather than fight the
trend and miss out growth potential. Consumer behaviors and patterns have
changed in light of the online retailing boom, with more shoppers inclined to
compare prices online after finding an item in a physical store. Some will even
come into a store, try on clothes and then seek out a lower price for the item
online. One way to combine the advertising efforts of a retail store and the
ecommerce internet marketing strategies for an online store are to merge the
two tactics into one complementary process.
Many retailers are
maintaining bricks-and-mortars while also promoting specials on their ecommerce
platforms. In doing so, stores can transform physical outlets into extensions
of online operations to prevent customers from trying on and buying somewhere
else. Rather, a shopper can browse, research and order an item from an e-commerce web design and then pick up
the purchase in store to save money on shipping.
In doing so, the
shopper has the advantage and convenience of purchasing whenever, wherever,
without paying shipping costs. Likewise, the shopper can also make a quick
return or exchange in-store from an online purchase, also avoiding shipping
costs or prolonged processing. The retailer can benefit by getting the shopper
into the store to pick up the item which may lead to more purchases. Online orders for in-store pickups are often
larger transactions than typical in-purchase stores because customers have time
to browse options from the comfort of their homes with no rush. The convenience
aspect drives success for in-store and online transactions, helping customers
stay loyal to a brand.
When first launching
an e-commerce website design to attract shoppers, consider creating coupon
codes or other promotions. eCommerce Internet Marketing strategies
have more options for retailers including the use of social media and promo
codes to connect online purchases with in-store activities.
Would you like to
increase the amount that your company purchases? Have you considered adding an
eCommerce component to your website? If so, we are here to help. Contact
Claiborne at cyarbrough@paveya.com.
We are here to help your business grow!
For more Contact:
Paveya
8452 Caratoke Hwy, Suite 702
Powells Point, NC 27966
855-372-8392
http://www.paveya.com/
info@paveya.com
